Keep Tahoe Country™ is more than just a saying. It is a promise. It’s an outlook and a way of life. It’s an ideal and an aspiration. It’s a goal and a challenge. To Keep Tahoe Country, we need a community that aligns and works together. We need humans who appreciate natural beauty and want to preserve it for generations to come. This is more than a bumper sticker or campaign, it’s a way of life.

Started with the local community in mind, Keep Tahoe Country began as a hat to be the beacon of hope for those who want to preserve the beauty of Tahoe and the local way of life. Despite humble beginnings, we have big plans for this grassroots movement and just like Tahoe; the sky’s the limit.